Beggin’—the treat dogs go bonkers for—is hooking up dog parents with some savory merch this holiday season. On Wednesday, the Purina brand of pet food and snacks announced the rollout of its merch store, The Beggin’ Swag Shop, which includes festive new holiday sweaters for humans. The cozy sweater features winter motifs and the Beggin’ logo and can be purchased on shopbeggin.com for $49.99 (+$7 for shipping & handling), while supplies last. The brand is also rolling out its new mascot as part of the Hamlet on the Hutch Holiday Pack, described in the press release as a “perfect holiday gift for pups.” Hamlet on the Hutch is available on Chewy.com for a suggested retail price of $9.99. The set comes with a decorative plush (he may be cute, but he’s not a dog toy) of the brand’s mascot and a 6 oz. package of Original Beggin’ dog treats, which are made with real bacon because your doggos deserve the best. Per the website, the dog treats combine “rich aroma, tender texture and meaty goodness in a bacon-inspired strip for an ultimate treat experience.” There’s even a paw-tastic deal available on Chewy right now—buy select Beggin’ treats and get a free Beggin’ Hamlet on the Hutch Dog Treat box.  Holiday shopping for your pets has never been easier!  More News:

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